Is Your Website Content Healthy?

Discover how a professional website assessment can improve site performance and generate traffic.

10/9/20243 min read

Website Content Assessment

There's more to a website than meets the eye. Untangle the site elements that directly impact your users experience, as well as how search engines rank your website.

Site Elements

Many factors impact how search engines rank your website. If any of these don't meet the standard criteria - or worse, are missing - it doesn't matter how brilliant the customer-facing content is, search engines will down-rank it, thus fewer people will see it.

Metadata - HTLM text information that helps search engines crawl and rank your page (such as page title, page description, keywords and more)
Open graph tags - controls how a URL is displayed when shared on social media (can include title, description, and image)
Page format - clean code, header title (H1), section titles, as well as both internal and external linking impact page load time, which in turn impacts search engine ranking
Image format - size, resolution, contrast ratio, and mobile responsiveness effect how images display across devises; alt text allows screen readers and search engines to determine the context of images
ADA compliance - this simple set of principles are designed to make websites accessible for persons with disabilities

Solution: This is where a seasoned content manager comes in. Depending on the number of pages on your website, all the elements that boost your ranking can be optimized relatively quickly.

User Experience

Is your site consistent? When visitors interact with your pages, do they get the same experience? Not only will inconsistency frustrate your site visitors and increase your bounce rate, search engine will downgrade your site.

Is your content easy to find? How visitors to your site navigate from page to page greatly effect their experience. If information is hard to find, or visitors don't even know it exists, they typically just leave.

Your top navigation plays a large role, but it's not the only one. Providing links to related content can help your customers move form page to page, giving them the information they need to make a buying decision. This increases engagement and time on page, as well as reducing bounce rate.

Solution: This is two-fold. An experienced UX designer can resolve inconsistencies in component interaction and develop a user-friendly navigation. A skilled content manager can improve internal and external linking as well as access to related content. All these improvements will give your site visitors a more pleasant experience, which search engine algorithms recognize and reward accordingly.

How To Get Started

While all this sounds great, it might be intimidating... especially if you don't know what half the terms mean. There is no need to spend hours (or most likely days) just trying to learn how to accomplish these objectives, much less actually doing them.

At LDT Content Solutions, our digital marketing pros have over a decade of experience performing all these tasks. We can quickly assess your website and make necessary changes to improve your site health and upgrade your search engine rankings.

Improve Your Site's Health

Technical SEO

Of course you have heard of SEO before. Technical SEO involves how easily your website is crawled by search engines. Below are the primary elements impacting your Technical SEO ranking:

Basic site architecture
Mobile responsiveness
Uncluttered coding
Page load speed
URL structure
Sitemap

Solution: Most SEO programs, like SEMrush and BrightEdge, grade these components and can provide detailed information to mitigate them. Backend elements are best addressed by an experienced IT pro.